eMarketing Solutions

WASPA (Wireless Application Service Providers’ Association) is an independent, non-profit organisation, representing the interests of organisations providing mobile application services in South Africa.

With Version 12.0 of the WASPA Code of Conduct which was recently ratified, we believe the most notable change to be within section 13.3 – which relates to WAP Push messages.

Let’s face it, whether you’re a social strategist or not, our main effort with most of our communication type content is focussed in platforms such as Facebook, Twitter and Blogs, as is the case with most businesses’ content efforts to date. The convenience of having your Blog and Twitter feed simply streaming through your Linkedin company page, thereby automatically populating this platform with content, has left very little need for us to direct much attention to this professional network (with the exception of managing a Linkedin Group of course).

If you’ve ever questioned the viral capabilities of Social Media…consider this.

Though still a sensitive topic for many – including yours truly – let us reflect back on the infamous Rugby World Cup 2011 quarter-final game between South Africa and Australia this past weekend. You may recall a chap by the name of Bryce Lawrence who refereed said game – or at least that is what the entire Rugby watching planet expected him to do.

With Social Media being recognized as a valuable voice for businesses and brands, the question that is being asked now is – “how do we make this social investment effective?”

In other words, how do make our Social Media work reliable, repeatable, measurable and managed?

For quite some time Social Media was broadly viewed as kids playing around on the internet. This perception has suddenly, and drastically, changed almost overnight, with businesses realizing that they too can harness the power of this New Media channel.