Press Releases

Anyone actively participating in the Marketing, Media or Communication industry these days, would agree that the market is transforming right in front of our eyes.

Technology is becoming more advanced at a rapid rate, with a keen focus on investment in data and communication platforms globally. New initiatives promising bigger reach, more interactivity, and better accessibility and visibility for our brands are being discussed and analysed in open forums the world over – and a term which we have loosely come to know at the end of the 20th century as ‘New Media’, is suddenly turning marketing as we know it on its head.

For those who are not that familiar with this term, what differentiates New Media from Traditional Media is the digitization of content, i.e. enabling digital interactivity. When we think of New Media, we think of elements such as the Internet, Websites, Digital Communities, Computer Games, DVD’s, and of course the new kid on the block which everyone knows, and owns, Mobile.

Now, if New Media elements have been around for the better part of the last two decades, then surely the questions we should be asking ourselves are: “Why is this suddenly so prominent?” and “Does this affect the way that I need to market my business going forward?”.

For those who are intent on hiding with your head in the sand and continuing on with ‘same old, same old’, there is bad news – this is not a phase, it is here to stay and what we are seeing is only the beginning.

In order for us to successfully embrace this transformation, we’ll first have to understand the market, and more accurately, the people who drive it.

Below are interesting stats to illustrate how different generations bring with them changing trends – and make no mistake that this is a global phenomenon.

Roughly 70% of the world population is of a relevant age which would make them suited to form part of the global workforce.

Currently entering the workforce is Generation Y. These individuals are in their 20’s, born mid-1980’s and later, with numbers estimated as high as 23% of the population (around 33% of the total workforce).

Generation Y is also known as the Millennials and is the fastest growing segment of today’s workforce. They are Tech-Savvy having grown up with technology and they rely on it to perform their jobs better.

These Millennials are armed with BlackBerrys, laptops, cellphones and many more gadgets. They are plugged-in 24 hours a day, 7 days a week. These are the tools which they know, and that they are bringing into the workforce with them.

Then there is Generation X. Born between 1965 and 1980, these individuals are largely in their 30’s and early 40’s. Generation X marks the period after the baby boom and is significantly smaller than previous and succeeding generations. They form around 17% of the population (less than 25% of the workforce).

The Baby Boomers, born between 1946 and 1964, are predominately in their late 40’s and 50’s. They are well-established in their careers and hold positions of power and authority – and they represent more than 30% of the population (over 40% of the workforce).

Labour statistics indicate that Baby Boomers are retiring at an alarming rate and that the vast majority of this generation will exit the workplace in the next decade.

And then we have a relatively new classification known as Generation T (referring to individuals who are 12 years old or younger). It’s been said that Gen-T will refuse to touch a piece of paper by the time they enter the workforce.

I’ll leave the maths up to you. Where do you think your marketing focus should be?

Multimedia Solutions service of checking active mobile phone numbers before sending out a campaign not only provides companies with a cost saving benefit, but also enables companies to update their customer contact information. Eddie Groenewald, Multimedia Solutions CEO, says companies supply their database of numbers which is then “scrubbed” to check which numbers are active and which numbers are inactive.

“With the South African mobile phone market being dominated by prepaid SIM cards (about 85 percent), companies’ databases can quickly become outdated with prepaid churn. While this is to some extent being assisted by RICA, it’s still significant and people often update their mobile phone numbers without notifying companies where they have accounts,” he says.

read more…Number verification critical in mobile marketing campaigns.

A specialist has joined the ranks of South Africa’s top marketing solutions providers.

“Emarketing trends have seen a soaring acceptance in recognition over the past decade,” says eMarketing Solutions CEO, Kobus van den Berg. “…owing largely to the ever expanding reach of the web and its escalating popularity as a marketing platform.”

Now you have undoubtedly heard this before as many claim to be an authority on the subject when it comes to electronic or web based marketing but what sets eMarketing Solutions apart from the other players in this fast paced, ever-changing industry, is the remarkable bank of experience and insight with which its top nachos play the game – they play to win.

With an accumulated experience of more than 15 years of successful consulting within this complex arena, eMarketing Solutions have perfected the ‘win-win’ as Kobus calls it, by complementing their industry proficiency with an extensive media network of mutually beneficial relationships, “resulting in maximum visibility, searchability and exposure.”

eMS possess not only the ability to identify and supply the best suited, individually tailored web and mobile platforms but also the encompassing expertise on how these various platforms successfully combine to provide a fully-fledged electronic marketing solution.

On this new era playing field, marketers and businesses alike are tasked to be more prudent on where they spend, and the success of these efforts are measured closely with a stipulated ROI.

With so many emarketing options available out there, it has become essential to consult a specialist on these issues and to entrust such decision-making to them.

Hence the CEO’s final words on the subject, “In this competitive market, being on the right platform, with the right strategy, at the right time – is all she wrote.”

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About eMarketing Solutions

With technology advancing on a daily basis, so too have the trends surrounding marketing, with organizations today looking to new platforms and new media to gain the visibility needed to keep their brands top of mind, and ensure their message continues to reach the correct target markets.

The eMarketing Solutions group have perfected this rare skill set, with an accumulated experience spanning one and a half decades spent successfully consulting within this complex arena.

We provide completely measurable, fully-fledged electronic marketing solutions across all market sectors, working with SME’s and Corporates alike, whilst tailoring to suit each organization’s specific needs.

Editorial Contacts
Sandra van den Berg
Strategic eCommunication
sandra@emarketingsolutions.co.za
www.emarketingsolutions.co.za