Campaign Planning
Advertising Campaigns may consist of various elements across a number of platforms. These elements could include – Banner Advertising, Sponsorships, Surveys, Specialised Newsletters, Viral Campaigns and so forth.
The first step in developing a successful Advertising Campaign is to identify the purpose/goal of the needed exposure. Is it Brand building, Brand education or perhaps Lead generation?
Once this need is recognized, eMS will identify whether a broad or a targeted marketing approach is best suited. This decision will be governed by factors such as Target Audience, Campaign Goals, and of course, the Budget framework.
eMarketing Solutions has 15 years of experience in building successful strategic advertising campaigns. We hold key partnerships with a number of highly recognised online media platforms, ensuring that your brand receives credible visibility and maximum exposure.

eMS blog
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Facebook Tests NEW Feature and it looks like… Pinterest?
Everyone with an interest in Social Media is abuzz following the announcement on Monday, that Facebook began testing a new feature called 'Collections’, which allows marketers to add ‘Want’ or ... -
Twitter rolls out Header Photo with new Profile design
Twitter rolled out Header Photos on Tuesday, launching their NEW Profile page design… Starting this week you can make your presence on Twitter more meaningful with new Twitter profiles. Upload an ... -
What Woolworths could have done differently…
How to Manage your Brand during a Crisis You may have already heard the news that Woolworths SA was forced to disable their Facebook timeline following a ... -
Your Complete Social Media Creative Sizes Cheat Sheet
With so many different Social Media platforms being used today, keeping your creative up to date can become quite the challenge. Constantly having to search for the correct image sizes ... -
99 Abbreviations to get you Tweeting like a Pro…
Feeling a bit left out of the conversation? With so many abbreviations & acronyms used on Twitter, it’s no wonder we struggle to understand what our friends and followers are ...












