Number Verification critical in Mobile Marketing Campaigns
Multimedia Solutions service of checking active mobile phone numbers before sending out a campaign not only provides companies with a cost saving benefit, but also enables companies to update their customer contact information. Eddie Groenewald, Multimedia Solutions CEO, says companies supply their database of numbers which is then “scrubbed” to check which numbers are active and which numbers are inactive.
“With the South African mobile phone market being dominated by prepaid SIM cards (about 85 percent), companies’ databases can quickly become outdated with prepaid churn. While this is to some extent being assisted by RICA, it’s still significant and people often update their mobile phone numbers without notifying companies where they have accounts,” he says.