With Social Media being recognized as a valuable voice for businesses and brands, the question that is being asked now is – “how do we make this social investment effective?”
In other words, how do make our Social Media work reliable, repeatable, measurable and managed?
A new online service for the media, marketing and advertising industries that combines news and analysis with social networking is just weeks away from being launched in South Africa.
From Ashton to Britney and now to the Lady Gaga herself, the twitter hall of fame is a fickle yet somehow predictable dame. Fickle in that the number of tweets tweeted has no direct correlation to Top Twitterers hall of fame status, and predictable in that the number of tweets tweeted has no direct correlation to Top Twitterers hall of fame status.
Parenthood has always necessitated two extra sets of arms and that deft ability to juggle three balls whilst bouncing four more whilst having a moment free to monitor your families’ online activity. Aol is here to help with the balancing act with the launch of Aol SafeSocial – be there to keep your kids safe and monitor their social networking without ‘butting in’ to their social lives.
Undoubtedly, the nature of news is changing with the advent and immense popularity of social media. Media is painfully aware it needs to be involved with the new social order to keep audiences engaged.